《华尔街日报》刊登托利山科技有限公司董事长况秀猛先生评论员文章 - “创业教育，教的不只是梦想”
2015年8月18日，托利山科技有限公司总裁况秀猛在《华尔街日报》发表评论员文章， 对加州大学圣地亚哥分校（UCSD）的Moxie大学生创业中心在六月底终耗尽当地慈善家Irwin Zahn的Moxie基金会百万美元的基金，却没能实现通过学生创业者的业绩维持该中心的发展，提出了自己的见解。中英文全文如下：
我虽然很遗憾，但并不感到惊讶加州大学圣地亚哥分校（UCSD）的 Moxie Center for Student Entrepreneurship（Moxie大学生创业 中心）在六月底已经关闭，最终耗尽了别人的钱。由当地慈善家Irwin Zahn的Moxie基金会百万美元的基金支持，该中心的既定目标是通过学生创业者创业公司的业绩提供资金。Moxie大学生创业中心维持了足够长的时间送出去所有的现金，然后就没有然后了。
你也许会认为盈利和亏损的预测是教育学生创办自己的企业的一个基石概念。在美国的商学院中，您错了。我指导的MBA学生中，不乏在美国名牌大学毕业的，他们几乎不知道有各种Payroll Tax 工资税，昂贵的加州工人的劳工保险，工人福利等基本费用。曾经有以为学生，在他的商业计划中慷慨地给自己$12.5万的年薪。当我坐下来和他一起把账算下来，显示他大概只能付自己$5万年薪，他惊呆了。他缺乏最最基本的关于业务运行管理费用的理解与预测。
I was saddened but not surprised this summer to learn that the University of California, San Diego’s Moxie Center for Student Entrepreneurship had closed at the end of June, having finally run out of other people’s money. Backed by a million-dollar gift from local philanthropist Irwin Zahn’s Moxie Foundation, the center’s stated aim was to fund startups by student entrepreneurs. It lived long enough to hand out all of that cash, then expired.
UCSD no doubt sees the Moxie Center’s 2 1/2 -year run as a great success: Look at all of the young innovators who had the opportunity to take their concepts to fruition, thanks to their Moxie grants. But as a businessman, I see it as a failure. The Moxie Center, while promoting the entrepreneurial spirit, was run like a charity, in that it didn’t seek any returns on its investments in student enterprise. Is that really a good lesson for young startups?
Through its own example, the Moxie Center failed to teach its budding entrepreneurs the two most basic survival skills for startups: understanding the concept of “win-win” and how to forecast profits and losses. As someone who mentors young entrepreneurs, I know this isn’t specific to UCSD. I see the same failure to teach these basic concepts in business schools and incubators across the country.
Campus of University of California at San Diego, La Jolla, Calif.
Campus of University of California at San Diego, La Jolla, Calif. Photo: Getty Images
So here goes: Win-win means that both parties in a transaction come out of it feeling satisfied that they got a fair shake. Sure, you can give your products away and collect a lot of good will—but your business won’t last long if you do.
You’d think that a profit-and-loss forecast would be a bedrock concept for a program teaching people to start their own businesses. You’d be wrong. I’ve mentored graduate students at prestigious universities who couldn’t tell me how they were going to cover things like payroll taxes, workers’ compensation and other basic costs. One had generously given himself a salary of $125,000 in his business plan and was astonished when I sat him down with his own projections and showed he’d be lucky to make $50,000 annually. He lacked even the most elementary grasp of the overhead expenses involved in running a business.
Another student I met, also from a major M.B.A. program, didn’t understand how retail pricing worked and couldn’t believe how little his company would clear from a retailer like Wal-Mart. I hate to think of how it would have played out had nobody explained the financial facts of life to him—but, incredibly, none of his professors had done so.
Too many U.S. business schools are focused on producing future leaders for big corporations and Wall Street firms—not equipping people to venture out on their own. The story is very different in China, where I was born and educated before coming to the U.S. in 1994. Business schools there focus on the basics of running a small business and how to create a profitable company. They want to pull as many people out of poverty in as short a time as possible, and they know that the rising tide that will lift the most boats is the small-business community. Why do so many in America’s higher educational system fail to grasp this simple truth?
As an entrepreneur myself, and one whose success has come here in my adopted country, I believe U.S. business schools need programs that are more useful for student entrepreneurs and the businesses that will be their first forays into the working world.
To that end, my peers and I in San Diego’s local American Ceramic Society and the International Microelectronics and Packaging Society are launching a mentorship-internship program to serve recent UCSD graduates and the businesses willing to take a chance on them. The program is just getting under way, and we are working with the UCSD business school to identify potential candidates. The plan is to pair graduates with local companies for a paid one-month internship—at no cost to the company. The program will donate $1,000 to UCSD to pay the intern’s one-month stipend. If the host company decides to hire the intern within a year, the company will donate $3,000 to the program, which will go toward more internships for other graduates.
The goal is to place as many graduates as possible with companies that might otherwise hesitate to hire someone fresh out of school, and to make the program self-sustaining. Most important, we hope it helps future entrepreneurs thrive and enter the real world of business with a better understanding of its basics.